SEO stands for Search Engine Optimization and sounds mysterious for several reasons. People have different and common reactions to the same. Here you will find why and how these reactions manifest.
Complexity and Technical Nature
The SEO strategies include a wide range of techniques, from keyword research and on-page optimization to technical SEO and link building. In such a complex scenario understanding the technical aspects such as algorithms, site structure, and indexing is what makes it complete for almost all people.
Usually, people find it difficult and become intimidated or confused. They need to think about whether to hire technical experts or learn complete SEO tactics.
Constantly Changing Algorithms
SEO is subject to changes and alterations based on needs and requirements. Google periodically changes or updates its algorithms. The changes can be both major or minor, the major changes significantly affect the ranking of websites. Most of the time, google updates are unpredictable and are not comprehensively explained by the search engine.
People face uncertainty and frustration especially those who work hard to expert the SEO algorithm and a new update arrives the next day.
Lack of Transparency
Whenever an update comes the search engines do not disclose their ranking algorithms in detail to the users. The SEO experts need to determine the algorithm with the help of experimentation, observation and educated guesses. This creates difficulty in front of websites and blogs that attain a good rank and lose it due to new updates.
People are always doubtful about SEO tactics and are unable to determine the exact way to rank for a month after a new update.
Misleading Information
Immediately after an update the biggest problem is misinformation and outdated advice about SEO circulating online. Sometimes the information is sourced by top SEO experts or sometimes from uninformed sources. In such situations, people rely on ‘Black hat SEO’ tactics which offer fast but unstable results.
People are usually confused about the advice and are unable to determine which one is genuine and which one is authentic.
Varied Results
The results after the adoption of SEO depend upon several factors including industry, competition and specific strategies used. The strategy that works on a website might not work for different types of websites.
Such things generate confusion among people about whether the strategy works for them or not.
Common reactions
Some of the most common reactions of people are:
- The complexity and technical details create intimidation in people.
- constant changes and unpredictability lead to frustration.
- A lot of effort and time investment with no visible results causes disappointment.
- Due to a lack of transparency and varied results, people doubt the efficiency of SEO.
- People struggle and are confused about algorithms after an SEO update.
Conclusion
When you are familiar with these factors, you can easily approach SEO with more realistic expectations and focus on the adequate path. Whether you are a newbie in the field or a professional confusion is what comes along with an SEO update that is why it sounds so mysterious.
